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너도나도 '앱스토어' 왜?

참고자료/어플리케이션 | 2009. 3. 20. 09:00 | Posted by 알 수 없는 사용자
- 모바일 콘텐츠, 스마트폰 시대 이통사업 재편 '도화선'

모바일 콘텐츠 장터에 대한 관심이 뜨겁다. 정부, 휴대폰 업체, 이동통신사, 소프트웨어 업체 등 관련 업계 모두 사활을 걸고 있다.

애플의 모바일 콘텐츠 장터 '앱스토어'가 도화선이 됐다. 업계에서는 향후 모바일 콘텐츠 장터가 사업의 성패를 가늠할 것으로 점치고 있다.

◆애플리케이션, 스마트폰 활용도 '열쇠'=12일 업계에 따르면 모바일 콘텐츠 장터 활성화 여부가 향후 이동통신업계 전체 경쟁구도를 재편할 것이라고 밝혔다. 휴대폰 경쟁이 스마트폰으로 옮겨가고 있기 때문이다.

스마트폰은 PC와 같이 운영체제(OS)를 탑재해 사용자가 필요한 소프트웨어를 자유롭게 설치해 사용하는 휴대폰이다. 소프트웨어가 많을 수록 할 수 있는 일이 많아지는 셈이다.

현재 휴대폰 제조사의 경우 노키아 삼성전자 LG전자 모토로라 소니에릭슨 등이 상위권을 형성하고 있다. 스마트폰의 경우 림(RIM)과 애플이 두각을 나타내고 있다. 운영체제(OS)는 심비안 윈도모바일 안드로이드 등이 각축을 벌이고 있다.

애플이 부상한 것은 불과 2년만의 일이다. 애플 '아이폰' 전용 애플리케이션 마켓인 '앱스토어'가 큰 역할을 했다. '앱스토어'는 지난 2008년 7월 오픈 이후 5억건의 누적 다운로드, 2만5000개 이상 애플리케이션이 등록돼있다. 올해 안에 누적 매출 10억달러가 예상되고 있다.

◆콘텐츠, 업계 미래 결정=하드웨어 성능 못지 않게 소프트웨어 공급이 중요하다는 것을 보여준 사례. PC OS 경쟁에서처럼 얼마나 많은 소프트웨어를 확보할 수 있는지가 경쟁력이 되는 것이다.

스마트폰 OS 경쟁에서 PC처럼 우위를 잡지 못하고 있는 마이크로소프트(MS)는 파격조건을 제시하고 있다.

휴대폰 업체, 이동통신사도 '윈도모바일' 자체 장터를 꾸릴 수 있도록 지원한다. 물론 자체 '윈도 마켓플레이스'도 올 하반기부터 운영한다. 결국 윈도모바일이라는 OS 점유율을 높이는 것에 유리하기 때문이다.

PC업체인 델 에이서 HP 등도 MS의 이같은 정책에 힘입어 윈도모바일 기반 스마트폰 사업 진출 또는 진출을 추진 중이다.

구글이 '안드로이드'라는 OS로 시장 진출을 꾀하고 있는 것도 이같은 이유에서다. OS도 무료로 공급한다. 구글과 상관없이 자유롭게 온라인 마켓 장터도 만들 수 있다.

노키아는 세계 휴대폰 1위라는 점을 이용해 제조사 자체 역량만으로 '오비 스토어'라는 앱스토어를 내세웠다. 이동통신사와 OS업체와 상관없이 분기 1억대 이상 판매고가 자체 표준을 운영하기에 충분하다는 평가다. 오는 5월부터 서비스가 시작된다. 림도 '블랙베리 앱 월드'를 공개했다.

◆삼성전자·SK텔레콤, 발빠른 행보 '주목'=국내업체도 발빠르게 움직이고 있다.

삼성전자는 휴대폰 소프트웨어 개발자들을 위해 기술지원과 정보공유를 제공하는 온라인 사이트 '삼성 모바일 이노베이터(Samsung Mobile Innovator)'에서 심비안과 윈도모바일, 자바 플랫폼 2개에 대한 지원을 하고 있다.

삼성 모바일 이노베이터를 통해 개발된 애플리케이션은 '삼성 애플리케이션즈 스토어(Samsung Applications Store)'에서 판매할 수 있도록 돕는다. 지난 2월 문을 열었다. 향후 안드로이드 및 다른 OS 애플리케이션도 제공할 방침이다.
 
SK텔레콤도 오는 9월 정식 서비스를 목표로 한국형 모바일 애플리케이션 마켓을 준비 중이다.

SK텔레콤은 6월 베타 오픈 및 9월 상용 서비스 오픈을 목표로 현재 서비스를 준비 중이다. 가입한 이동통신사에 상관없이 구매가 가능하며, 스마트폰 뿐만 아니라 일반 휴대폰 이용 고객도 사용할 수 있다.

오는 4월 앱스토어 활성화를 위한 정책과 애플리케이션 개발 환경 등을 소개하고, 소프트웨어개발키트(SDK) 패키지도 무료로 제공할 계획이다.

◆장터 활성화, 개발자와 합리적 이익 공유 정책 '필수'=한편 전문가들은 애플리케이션 장터 경쟁에서 가장 중요한 것은 '콘텐츠'라고 입을 모았다.

장터를 꾸미는 것도 좋지만 얼마나 유용하고 다양한 콘텐츠를 확보할 수 있는지가 더 중요하다는 지적이다. 이를 위해 업체들은 개발자에 대한 보상책 등 다양한 유인책을 제시하고 있다.

업계 관계자는 "모바일 콘텐츠 사업은 향후 업계 판도를 좌지우지 할 수 있는 중요한 요소"라며 "애플리케이션 마켓 활성화는 다양한 콘텐츠, 편리한 유통구조, 디바이스 성능 등 고려대상이 많기 때문에 어떤 기업이 우세할지 판단하기는 이르다"라고 분석했다

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Mobile Operation System

참고자료/플랫폼 | 2009. 3. 19. 09:27 | Posted by 열혈써냉

Mobile operating system

From Wikipedia, the free encyclopedia

The Nokia E71 smartphone running S60 3rd Edition, Feature Pack 1 UI on theSymbian OS v9.2

A Mobile operating system, also known as , a Mobile OS, a Mobile platform, or a Handheld operating system, is the operating system that controls a mobile device—similar in principle to an operating system such as Linux or Windows that controls a desktop computer. However, they are currently somewhat simpler, and deal more with the wireless versions of broadband and local connectivity, mobile multimedia formats, and different input methods.

The ongoing shift away from voice-intensive cellular technology to data-intensive mobile broadband is a significant issue for many large industries[1].

Contents

[hide]

[edit]History

The shift away from cellular technology has triggered hectic competition among not only technology giants, like Microsoft,[2] Apple, and Nokia in a bid to capture the bigger market share pre-emptively. But also relatively young tech firms like Symbian seem to be in the lead pack of the market, particularly insmartphones and PDA phones.[3][4]

And in the growing niche of the market, Palm, Research In Motion and Ericsson are moving vigorously toward their own mobile platform objectives. As recently as in November 2007, Google formed a Linux-based open source alliance to make inroads into this mobile platform market, raising consumer awareness of the growing mobile platform frenzy.[5]

[edit]Issues and challenges

Open standards are gaining more ground across the spectrum of industries related, whereas proprietary mobile platforms, like Windows Mobile, are expanding their market share. Sir Tim Berners-Lee recently re-emphasized his advocacy for open mobile standards in his keynote speech at the first annual meeting of Mobile Internet World held in Boston in November 2007.He warned against a possibility that the Internet connections worldwide may turn into "walled gardens."[6] Google announced its Linux-based open source mobile platform, Android, along with the formation of the 34-member Open Handset Alliance.

Nonetheless, mobile web does not necessarily mean a horizontal and spatial shift from PC-based web, but a severe structural change to identify the missing links, among other things, between the stationary web at home or in the office and mobile web on the go.

Top agenda items may include

1. Continued connectivity between home, cars and Base Stations like WiFi Hot Spots and Femtocell

2. Interoperability of equipment and applications, and adaptability to the ever-shifting mobile multimedia ecosystem

3. Behavioral tracking utilizing GPS data versus privacy concern

4. Real-time links between the wireless world and physical world

5. Financial transactions, including smartcards, SMS and Multimedia Messaging Service.

[edit]Market description

Mobile platforms are in the nascent stage, and any projection regarding the market growth is hard to make at the present time. It is noteworthy that Intel is taking the initiative to focus on portable devices other than mobile phones. They are Mobile Internet Devices (MID) and Ultra-Mobile PC (UMPC). Meantime, Palm abandoned its plan to develop Foleo, which was to be a companion device for a smartphone.

[edit]Operating systems

Market share of Smartphone operating systems (As of November 2008)

Operating systems that can be found on mobile devices include Palm WebOS ,Symbian OS, RIM's BlackBerry, Windows Mobile, Familiar Linux, Palm OS, The Ångström Distribution, and the iPhone OS. The Open Handset Alliance's Android is a recent smart phone addition touted by Google and T-Mobile (which launched the G1 phone on October 22, 2008). The OHA hopes Android will gain 4% market share by year's end.[7]

The most common operating systems (OS) used in smartphones are in Q3 2008:

Symbian OS from Symbian Ltd. (46.6% Market Share Sales Q3 2008 [8])
Symbian has the largest share in most markets worldwide, but lags behind other companies in the relatively small but highly visible North American market.[9] This matches the success of its largest shareholder[10] and customer, Nokia, in all markets except Japan. Nokia itself enjoys 52.9% of the smartphone market.[11] In Japan Symbian is strong due to a relationship with NTT DoCoMo, with only one of the 44 Symbian handsets released in Japan coming from Nokia.[12] It is used by many major handset manufacturers, including BenQ, LG, Motorola, Samsung, and Sony Ericsson.[13] Various implementations of user interfaces on top of Symbian (most notable being UIQ and Nokia's own S60) are incompatible, which along with the requirement that applications running on mobile phones be signed [14] is hindering the potential for a truly widely accepted mobile application platform. It has received some adverse press attention due to virus threats (namely trojan horses).[15]
iPhone OS from Apple Inc. (17.3% Market Share Sales Q3 2008)
The iPhone and iPod Touch use an operating system called iPhone OS, which is derived from Mac OS X. Third party applications were not officially supported until the release of iPhone OS 2.0 on July 11th 2008. Before this,"jailbreaking" allowed third party applications to be installed, and this method is still available.
BlackBerry OS from RIM (15.2% Market Share Sales Q3 2008)
This OS is focused on easy operation and was originally designed for business. Recently it has seen a surge in third-party applications and has been improved to offer full multimedia support.
Windows Mobile from Microsoft (13.6% Market Share Sales Q3 2008)
The Windows CE operating system and Windows Mobile middleware are widely spread in Asia. The two improved variants of this operating system, Windows Mobile 6 Professional (for touch screen devices) and Windows Mobile 6 Standard, were unveiled in February 2007. Windows Mobile is enjoying great popularity because of the low barrier to entry for third-party developers to write new applications for the platform[citation needed].
Linux operating system (5.1% Market Share Sales Q3 2008)
Linux is strongest in China where it is used by Motorola, and in Japan, used by DoCoMo.[16][17] Rather than being a platform in its own right, Linux is used as a basis for a number of different platforms developed by several vendors, including Motorola and TrollTech, which are mostly incompatible.[18][19] PalmSource (now Access) is moving towards an interface running on Linux.[20] Another platform based on Linux is being developed by Motorola, NEC, NTT DoCoMo,Panasonic, Samsung, and Vodafone.[21]
Palm OS developed by PalmSource (now a subsidiary of ACCESS)
PalmSource traditionally used its own platform developed by Palm Inc. Access Linux Platform (ALP) is an improvement that was planned to be launched in the first half of 2007. It will use technical specifications from the Linux Phone Standards Forum. The Access Linux Platform will include an emulation layer to support applications developed for Palm-based devices.
Binary Runtime Environment for Wireless (BREW)
BREW was developed in the USA by Qualcomm, Inc and is popular in North America and Japan (au). BREW is a mobile application development platform and end-to-end content delivery ecosystem. BREW has recently gained a foothold inEurope via the 3 Skypephones offered by network 3.
Android from Google (Released 22 Oct 2008)
Android, which was developed by Google, has yet to own even a small part of the smartphone market because of its recent release date. The OS is currently only on the HTC Dream (G1), running on T-Mobile USA's network. Android was developed as a platform that could be run on many devices. Although the Android operating system may be built to run on many devices, it is run exclusively on T-Mobile's G1 at the moment. Sprint also plans to sell an Android powered phone sometime in February or March of 2009.

Market Share data from Canalys report "Worldwide smart mobile device market, Canalys Q3 2008"[11]

[edit]See also

:

기즈모에서 스마트폰 플랫폼간의 다른점을 비교한 기사입니다.

Smartphones have all advanced over the past few years, and mostly do the same things. But if you look at the details, you'll find that—depending on your needs—one may be way better than another.

Most smartphone platforms support touchscreens and/or keyboards, and let you browse the internet, run apps, view photos and play games/music/movies. And while they may act the same on a fundamental level, not all smartphones are created equal. Here's where they match up, and where they don't:

Note: We have updated certain notes in the chart to reflect the lively discussion going on in comments, and we want that to continue. That said, we plan to leave Symbian both out of this discussion and any future discussions of the hottest smartphones of the day because it has little or no presence in the US, where we are based, despite its popularity in other countries. We apologize for the inconvenience this may cause you.

iPhone
Apple is so fixated on maintaining a high level of user satisfaction and reduced frustration on the iPhone, they will bluntly admit to leaving out key smartphone features—particularly features that are either hard to implement in the UI, or require too much battery juice. The result is a pretty slick interface (with occasional glitches, yes, but fewer than others) that nevertheless leaves you wanting more. iPhone OS 3.0 (covered in full detail here) addressed most of the user gripes—such as lack of push notifications, copy and paste and search, but we're still left without video recording, Flash browser support and true background-app multitasking.

Windows Mobile
Windows Mobile is brilliant for the business crowd because of its ability to support secure emails, work with corporate computer infrastructures and run proprietary business apps created entirely within Microsoft's device ecosystem. You can pretty much run and do anything you want on a Windows Mobile phone, which is great. But because the phones are made by many different competing companies—with no consistent quality assurance—UI and user experience don't compare to the other platforms, so the OS is not as good for people who want a fun smartphone for their own personal use.

One major gripe especially revolves around the screen and its systemic lack of both finger-friendly capacitive-touchscreen support and multitouch interaction. WinMo feels really clunky when you use a finger, and you otherwise have to use an annoying (and easily lost) stylus.

The official reasoning for no capacitive touchscreen support is puzzling. Here's what Prithvi Raj, Windows Mobile product manager of consumer experiences told us:

At this time, we are focusing on resistive touch because we wanted to ensure the highest quality across the entire experience on the phone, including in different applications such as Excel or Word. However, we have enhanced our software to help resistive screens act like capacitive in certain areas like the "gesture support" and "physics engine" that you see across the new UI of Windows Mobile 6.5 powered Windows phones.

Hrm. Well at least they're acknowledging the need for better gesture support, and the need to mimic the capability of capacitive touch. We'd rather they just skipped all that work and upgraded, though.

Android
Android is the code monkey's dream. Because the OS is fully open source, you can do anything you'd like to the phone. This means pretty much any feature you'd like on a cellphone is possible on Android—even the officially unsupported multitouch interaction—provided someone can write an app or extension for it. The downside? Even the official Google/HTC/T-Mobile release of the G1 had a UI design that felt incoherent, like you're using four different OSes instead of one. Also, despite all this free love, there's only one currently available phone, and it's ugly as all sin. Note: For more information, you should read this detailed Android vs. iPhone piece by Gina at Lifehacker.

BlackBerry
Like Windows Mobile, RIM's BlackBerry is also a business-oriented phone, but with a much more coherent consumer initiative under way. Relatively intuitive and well-structured to use, it feeds off of an email server that is second to none in getting messages to you as they're sent. And since the phone only runs on BlackBerry hardware, you can mostly be assured the OS will run smoothly (mostly). But despite their best efforts to liven things up with the admirable 4.6 OS and the not-so-admirable BlackBerry Storm touchscreen edition, this remains a fairly utilitarian phone that serves one main purpose: superior messaging.

WebOS and the Palm Pre
Palm's Pre with its all-new WebOS has the potential to be the closest competitor to the iPhone, merging the zen simplicity and beauty of the iPhone OS with some of the background processing power of an Android or WinMo phone. You can run as many apps as you like concurrently, and manage them using a system that lets you quickly flick through apps like it was a photo system, great for staying on top of many things at once. But it also integrates the internet into so many facets of its UI (search, contacts, UI, etc.), that you might not even realize you're using the internet sometimes. If the iPhone is for the common man, WinMo for the executive, Android for the programmer and BlackBerry for the information junkie, WebOS could very much be for the savvy kids trying to stay on top of social media and Web 2.0. Let's see what happens when the thing actually ships.

Anything you'd like to add about the differences between the smartphone OSes? This is obviously an overview meant to highlight the most crucial differentiators, but if you've got something you want to share that's a little more nitty gritty, please pop it into comments pronto.

Still something you still wanna know? Send any questions about smartphones, dumbphones or megaphones to tips@gizmodo.com, with "Giz Explains" in the subject line.

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